As a fan, I always looked up to them as a local band with unexpected tremendous success. To me, they were always the symbol of a perfect American movie story, where these three brothers have made it all happen. It was mostly for this that they instantly became my heroes, but then there is also their amazing rock.
It was the 90s, the last great decade that produced so much quality music as no decade before or after it. I am totally in love with the 90s.My friends still tell me that I listen to the same music for ages and I should be aware that times change.But I just do not imagine myself without listening to the Hanson or wearing overalls, which reminds me that I still have a Koosh Ball.
Going back to the Hanson, I think they are the perfect example of rock stars of their generation who achieved sounding success and who knew how to manage it perfectly. It is true that they did notachieve success with any album after “Middle of Nowhere” in 1997, but at the same time, they continued producing music independently.Even having to change some things on the way did not seem like a big problem, and they remained faithful to their style and created a strong fandom that is still faithful to them.Media is not talking about them anymore as much asthey used to in back in the day.
The brothers are smart.They used their success to create a market segment of their own and, by sticking to that, they continued to deliver good music.In a live Google Hangout chat with Entrepreneur, Isaac, Taylor and Zac Hanson shared the three main things that they learned during their evolution that brought them to where they are today.
1. If you are a successful artist, you are an entrepreneur
Hanson knows that business and art do not have to be separate, but on the contrary, go along quite well. Part of being a successful artist is to reach a wide audience and get your work out to the public. You want to show your best work to the largest amount of people you can reach. And beyond. Building a strong fandom is another thing that the artist should do. In the music industry, support of the fans means a lot, and with a strong fandom, you can do practically anything as an artist. Be active on social media, give live shows – entertain your fans!
2. The failures are very important
To achieve success, you have to think outside the box. Step out of your comfort zone and do something that you always wanted to do, but was afraid or not confident in doing. Being an artist is all those things. You might be afraid of failure, and that is understandable. But failure only will teach you how to do it better next time. Learn on your mistakes, right?
3. There is not a democracy in business
Hanson brothers were performing together for more than 20 years. During that time, they were promoting themselves and their band, which means they were in way businessmen. Of course, they had times when they disagreed on issues, but they learned to overcome the disagreements by giving the final word to the member who has better fitting skills for a particular situation. Only through the collaboration over a long period, the brothers developed a perfect strategy for problem solving, which can be applied to any group of people doing business together. Now there is something to learn from.